SUBHEADING
Why we created SHAKA BRAND HAWAII
We, Nakahara and Kubota met over 10 years ago through surfing. Nakahara runs a website called GONAMINORI that connects surfers in Hawaii and Japan. Kubota, who was co-representative of the Surfrider Foundation Oahu at the time, joined as a blogger.
Kubota has been involved in various environmental issues for a long time, including holding a screening of a film about the nuclear fuel reprocessing plant in Rokkasho Village (Rokkasho Village Rhapsody) on Oahu while conducting beach cleanup activities as part of the Surfrider Foundation.
During the Great East Japan Earthquake, Nakahara collected donations through GONAMINORI's WE ARE ONE project, sponsored by Hawaii-based professional surfer Kirby Fukunaga, and went to Tohoku immediately after the earthquake with relief supplies collected from Hawaii to help with recovery efforts.
Due to the Fukushima nuclear power plant accident, radioactive materials leaked into the sea, and the tsunami caused a large amount of plastic garbage to be washed away, along with many lives.
This isn't anyone's fault, it's just a fact that happened. However, these experiences are the origin of SHAKA BRAND HAWAII.
We have learned many things from the sea and nature of Japan and Hawaii, met many people, and had valuable experiences.
With this project, we hope to be able to love the earth in our own way, give back to everyone who has supported us, and deliver "ALOHA" to even more people.